Three responses to a piece of design

"There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for." - Milton Glaser

Milton Glaser was a renowned American graphic designer, celebrated for his iconic "I ♥ NY" logo and the vibrant Bob Dylan poster. Born in 1929, Glaser's work significantly influenced visual culture, blending simplicity with profound impact. He co-founded the influential Push Pin Studios and New York Magazine, leaving a lasting legacy through his innovative designs. Glaser's ability to convey complex ideas with clarity and elegance made him a pivotal figure in graphic design until his passing in 2020.

When I considered adding an inspirational design quote to my seventh portfolio in 2023, this was the only contender. It’s a fairly simple and self-explanatory quote that captures the range of reactions elicited by design efforts. “WOW!” signifies deep admiration and astonishment, marking the highest point of success for a designer. It indicates that a design is outstanding, leaving a lasting impression on its viewers, and is therefore the goal to aim for.

I often recall this quote, not just when I’m contemplating design, but in other areas of my life too. Those words inspire and challenge me to give my best, and they serve as a reminder that when faced with the choice between mediocrity, proficiency, or brilliance, it’s always better to aim for the latter!